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Pop Up Shops an Essential Part of Modern Retail Strategy?
My work in town centres along with colleague Iain Nicholson (together as Flashop UK Ltd) has been using the pop up shop as a tool for town centre rejuvenation since 2013. We started out in Wantage with two shops and a queue of pop up occupiers and then added the concept into our work in Banbury and more latterly in Wallingford on Thames. As Flashop starts in 2017 an exciting two-year work in Swindon town centre where the pop up will be an integral part of the strategy it's reassuring the 'big boy' property consultants are not just catching up with the idea but giving it huge credibility. Maybe my real estate profession is not such a stuck in the mud group as I feared!
